Who am I?
I’m Rasmus Wagner. For the past 8 years, I’ve helped businesses of all sizes strengthen their commercial approach and grow.
I’ve worked with early-stage startups to find product-market fit, build sales strategies, and set up scalable sales funnels. I’ve supported scale-ups with market expansion, international growth, and getting their products ready for wider markets.
I’ve also led enterprise deals — navigating long sales cycles and complex buying processes, shaping solutions that meet the demands of big customers and managed multi-stakeholder negotiations.
My approach is simple and practical: I work closely with founders and commercial teams to align sales and marketing, develop and sharpen go-to-market plans, build growth strategies that work and land enterprise deals.
Ways I can support you
Sales Kickstart & Outbound Support
Get your first sales motion moving
Starting with outbound sales can feel overwhelming.
I help you set up a simple, effective approach to cold calling, outreach, and early pipeline building.
From identifying target customers to crafting messaging and running your first calls, I’ll guide you through the steps to get real conversations started and build momentum.
Sales Funnel & Process Design
Turn interest into revenue with a clear, scalable sales process
I help you map out each step of your funnel — from lead generation to closing deals — and create a structure that supports your growth goals.
Together, we’ll identify key conversion points, define customer journeys, and ensure your sales activities align with your market.
Whether you’re starting from scratch or improving an existing process, the goal is simple: make sales predictable and scalable.
Go-To-Market Strategy
Create a focused plan to get your product to market
I help you design a practical, actionable go-to-market strategy tailored to your goals.
From defining your ideal customer to pricing, messaging, and distribution channels, we’ll build a roadmap that connects your product to the right buyers and supports your growth over the next years.
Enterprise Sales Support
Win your first enterprise customer
Enterprise sales are complex but rewarding.
I help you navigate long sales cycles, multiple decision-makers, and high-stakes negotiations.
Together, we’ll shape your value proposition, manage stakeholder relationships, and build a strategy to close deals that take your business to the next level.
AI Sales Stack Setup & Enablement
Try Leadra - Self-built AI Sales Assistant (Requires ChatGPT Pro)
Use AI tools to build a leaner, smarter sales workflow
The AI wave has brought a flood of new tools — but most early-stage sales teams don’t have the time (or headspace) to figure out what actually works.
I help you cut through the noise and implement a lightweight, AI-enhanced sales setup that increases output, improves consistency, and saves time — without over-investing in software or headcount.
This service is tailored to teams that want to move faster with fewer resources by using practical, proven tools - all integrated into your existing workflow.
Try Leadra, an AI sales assistant I have built
You can start right now with Leadra, a free sales assistant GPT I’ve built to help you write outreach, prep for calls, and handle objections (requires ChatGPT Pro subscription).
Why work with me
1
Real-World Experience
I’ve spent 8 years working directly with founders, sales leaders and sales teams, not just advising from the sidelines. What I share is based on firsthand experience — from cold calls to closing enterprise deals.
2
Clear & Practical Guidance
I focus on clear steps and practical advice you can use immediately to move deals forward and grow your pipeline. No frameworks for the sake of frameworks.
3
Support Across All Stages
Whether you’re just getting started with selling or pushing for your first enterprise contract, I adapt to where you are and help you move confidently to the next level.
4
Straightforward & Honest Approach
I believe in keeping things clear and honest. No buzzwords, no fluff — just transparent advice and a focus on what will drive real results for your business.
Previous Successes
Spanish PropTech - Market Expansion
I played a leading role in helping a Spanish PropTech startup expand its portfolio from 300 to 65,000 beds by developing and executing a new go-to-market strategy — a key factor in securing their Series A funding.
Danish FinTech - Product-Market Fit
I supported a Danish FinTech startup in achieving product-market fit by actively testing product hypotheses with their target customers, ultimately contributing to the company’s successful acquisition.
Danish eCommerce - Increased Revenue
Through my development of an improved marketing strategy and loyalty program, a Danish eCommerce business increased its revenue by 17%, strengthening customer retention and driving growth.
Danish MedTech - Internationalisation
I was a vital contributor to the international expansion of a Danish MedTech scale-up, helping introduce its flagship product to 16 new countries within a year.
American SaaS - Enterprise Sales
As a leading Account Executive for an American SaaS company, I contributed to significant enterprise growth, closing multiple $1M+ ACV deals, securing the largest contract ever in Iceland, and winning key clients including a major Nordic retailer with 31,000 employees.
Curious how I can help your business grow? Let's have an intro conversation.
Get in Contact
Feel free to contact me on WhatsApp, find me on LinkedIn, Call me or fill in the Contact Form - you can also go ahead and Book an Intro Call
+61 452 055 357
